Posted on 18 May 2017 | Filed under Social Media
By Sophie Lowe
With over 2.8 billion snaps posted a day and more video views than Facebook, Snapchat is one of the fastest growing forms of social media. Although it may not be as big as Facebook or Instagram just yet, it shouldn’t be overlooked. The platform allows brands and businesses to create daily content to build audience excitement. It’s completely free to use and everything you need is accessible from within the app. Here are five reasons why you should be using Snapchat and how to get the best out of it to benefit your business.
With over 158 million people using Snapchat every day, Snapchat is a perfect way to utilise free advertising. Do you have a new product that you’re launching? Why not give your Snapchat followers a sneak peek of it before it’s even for sale? This is an effective way of building interest before your launch and ensures that people put the date of the launch in their diaries.
YOU DON’T HAVE TO COMPETE WITH ALGORITHMS
Unlike Facebook or Instagram, Snapchat does not have an algorithm which means that as long as you are posting regularly, your snaps will appear at the top of your followers feed. Being an active user of Snapchat is crucial because on average, people are opening the app 18 times a day and spend at least 30 minutes on the app, meaning that they’re always looking for a new snap to click on.
SNAPCHAT MAY BE YOUR TARGET AUDIENCE’S FAVOURITE FORM OF SOCIAL MEDIA
60% of Snapchat users are under 25, so if your business specifically targets this younger demographic, then Snapchat is the perfect form of social media to interact with them. Why not create fun content that they can share and enjoy with their friends? Your creative options are endless thanks to Snapchat’s wide range of entertaining filters that allow you to add special effects to your snaps which is a feature that young people love to use.
WORK WITH INFLUENCERS
Alternatively, if you don’t want to create content yourself, why not partner with a celebrity or online influencer who can host a Snapchat takeover for the day. All they have to do is tell their followers on their own social media channels that they can find them over on your account and get them to feature your products. This immediately attracts more people to your Snapchat and also helps to build brand awareness. This could be done weekly, monthly or once in a while to ensure that there’s enough exposure to your business.
OFFER YOUR AUDIENCE EXCLUSIVE, BEHIND THE SCENES ACCESS
Snapchat is a perfect way to interact with your consumers and give them a behind the scenes peek at the on goings of your business. You can cover live events that you’ve been invited to as well as give a tour of your office and capture company outings on camera. Giving your audience access to exclusive content makes them feel included and builds brands loyalty through this unique form of exposure. Not only this, but it also creates a hint of personality behind your business which differentiates yourself from your competitors.
For more information about making your product or service stand out in Snapchat, contact one of our team at SCS Marketing & PR on +44 (0) 1252 621 293 or email firstname.lastname@example.org and see how we can help your business today.