How to Activate Google Signals in Google Analytics

Posted on 31 Oct 2018   |   Filed under

How to Activate Google Signals in Google Analytics

Google Analytics has introduced a feature called Google Signals to enhance cross-device remarketing and reporting. By taking advantage of this new advertising feature, this new Google product allows users to better understand their customers across each device.

Existing Google Analytics advertising features will be upgraded as soon as the user activates Google Signals which will include data from Google users who have their Ads Personalisation turned on.

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Six Ways to Up Your PR Game for Your Business

Posted on 27 Sep 2018   |   Filed under

Six Ways to Up Your PR Game for Your Business

PR is constantly evolving, which can add pressure to you and your business to successfully increase its exposure and build its reputation. If you run a successful company and are proud of your products and the services that you provide, then naturally you will want people to know about it.

PR can assist with this by increasing the marketability of your product. Building a successful PR campaign is vital in the promotion of your products and brand to help them stand out from the competition, which can be acheived in several ways.

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Google Medic Update: How to Deal with the Latest ‘Massive’ Algorithm Update

Posted on 30 Aug 2018   |   Filed under

Google Medic Update: How to Deal with the Latest ‘Massive’ Algorithm Update

Google’s most recent algorithm update was rolled out almost a month ago and four weeks later, sites which were impacted are still showing signs of being affected.

The search engine giant released what the SEO industry is calling the Google Medic Update on August 1 and Google confirmed on the same day on Twitter that it was a ‘broad core algorithm update’.

Reports over the last four weeks have indicated that this particular update - which some SEOs are describing as 'massive' - as focused on YMYL sites – which stands for Your Money Your Life. This is just one update which Google performs ‘routinely several times per year’ it stated.

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Google Releases Speed Update Algorithm Update on Mobile

Posted on 18 Jul 2018   |   Filed under SEO

Google Releases Speed Update Algorithm Update on Mobile

Google has announced it is rolling out the Google Speed Update to all users which will impact the Mobile search rankings of the slowest sites on the internet.

The search engine giant announced at the start of the year that the speed at how quickly sites load would be considered as a ranking factor for all searches on smartphone. The aim is to provide a better user experience and help people find the pages that they are looking for faster than ever before.

Google said that will 'only affect a small percentage of queries', however, as of this month they have declared that the new Speed Update algorithm has been released to all of users.

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What is Programmatic Advertising?

Posted on 28 Jun 2018   |   Filed under Marketing, Advertising

What is Programmatic Advertising?

Programmatic advertising is the current buzz word in marketing circles.

And it is no surprise, when you hear that over the past 5 years there’s been a reported uplift in marketing spend on programmatic from 28% to 80%.

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