Google Issues ‘Mobile-First’ Indexing Notifications

Posted on 9 May 2018   |   Filed under Marketing, SEO

Google Issues ‘Mobile-First’ Indexing Notifications

By Alison Freeman

Google has begun sending out 'mobile-first' indexing notifications to webmasters within the last week.

The search engine giant announced that the mobile-first indexing process was imminent just over a month ago, but from the first week of May, SEOs and webmasters have started to receive notifications via the Google Search Console saying their sites have been 'enabled' for mobile-first indexing.

The notification to look out for says 'mobile-first indexing enabled for' and gives the domain name of the site i.e. http://www.scsmarketingandpr.co.uk ;

The notification reads: “This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see that snippets in Google Search results are now generated from the mobile version of your content."

Google then explains how it used to crawl the desktop version of the site, however, it was causing problems for users when the desktop version varied from the mobile version.

"Mobile-first indexing means that Googlebot will now use the mobile version of your site for indexing and ranking, to better help our (primarily mobile) users find what they’re looking for," the notification continued.

"Google’s crawling, indexing, and ranking systems have historically used the desktop version of your site’s content, which can cause issues for mobile searchers when the desktop version differs from the mobile version. Our analysis indicates that the mobile and desktop versions of your site are comparable."

Google only confirmed it was moving a large number of sites to the mobile-first indexing process in March and that it was only being rolled out to sites which 'follow the best practices for mobile-first indexing'. It previously announced in last October that a 'limited number of sites' had moved over to mobile-first indexing.

But now the search engine is sending out notificatons confirming the mobile-first indexing it suggests that it will only be a matter of time before all sites are indexed and ranked in its Search Engine Results Pages (SERPs) in this way.

This is a major move forwards since Google announced the mobile-first indexing experiment back in November 2016.

If you would like more information about how to make your website ready for 'mobile-first' indexing, contact the SEO team at SCS on info@scsmarketingandpr.co.uk or call on 01252 621293
 

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