Google Releases Speed Update Algorithm Update on Mobile

Posted on 18 Jul 2018   |   Filed under SEO

Google Releases Speed Update Algorithm Update on Mobile

Google has announced it is rolling out the Google Speed Update to all users which will impact the Mobile search rankings of the slowest sites on the internet.

The search engine giant announced at the start of the year that the speed at how quickly sites load would be considered as a ranking factor for all searches on smartphone. The aim is to provide a better user experience and help people find the pages that they are looking for faster than ever before. 

Google said that will 'only affect a small percentage of queries', however, as of this month they have declared that the new Speed Update algorithm has been released to all of users.

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What is Programmatic Advertising?

Posted on 28 Jun 2018   |   Filed under Marketing, Advertising

What is Programmatic Advertising?

Programmatic advertising is the current buzz word in marketing circles.

And it is no surprise, when you hear that over the past 5 years there’s been a reported uplift in marketing spend on programmatic from 28% to 80%.

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Google Issues ‘Mobile-First’ Indexing Notifications

Posted on 9 May 2018   |   Filed under Marketing, SEO

Google Issues ‘Mobile-First’ Indexing Notifications

Google has begun sending out 'mobile-first' indexing notifications to webmasters within the last week.

The search engine giant announced that the mobile-first indexing process was imminent just over a month ago, but from the first week of May, SEOs and webmasters have started to receive notifications via the Google Search Console saying their sites have been 'enabled' for mobile-first indexing.

The notification to look out for says 'mobile-first indexing enabled for' and gives the domain name of the site it was enabled for. I.e. http://www.scsmarketingandpr.co.uk 

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Google rolls out ‘broad core’ algorithm update

Posted on 27 Apr 2018   |   Filed under

Google rolls out ‘broad core’ algorithm update

Google recently released a ‘broad core’ algorithm update last week but seven days on there has been no indication that any websites have been suffered negatively from this latest release.

The search engine announced on Twitter on April 18 that it had released the new update as they ‘routinely do throughout the year’.

From the Google Twitter handle @searchliaison, Google’s public liaison of search Danny Sullivan, who ‘shares insights on how Google search works’, then advised users looking for more background and advice to the new algorithm update to refer back to an earlier tweet it had posted about this on Twitter on March 18.


 

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How to Optimise for Voice Search

Posted on 24 Apr 2018   |   Filed under

 How to Optimise for Voice Search

It is estimated by 2020 that 50 per cent of all Google searches will be by voice according to comScore. There are significant differences between ‘voice search behaviour’ and ‘typed search behaviour’ which affect how a site owner optimises a web page. 

As professional marketers, we need to think about how we incorporate this new wave of searchers into our SEO strategy and be aware of how the mode of search changes search behaviour, because users understand which voice searches work best on which device – i.e. virtual assistant vs desktop vs mobile!

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