Google rolls out ‘broad core’ algorithm update

Posted on 27 Apr 2018   |   Filed under

Google rolls out ‘broad core’ algorithm update

By Sophie Lowe

Google recently released a ‘broad core’ algorithm update last week but seven days on there has been no indication that any websites have been suffered negatively from this latest release.

The search engine announced on Twitter on April 18 that it had released the new update as they ‘routinely do throughout the year’.

From the Google Twitter handle @searchliaison, Google’s public liaison of search Danny Sullivan, who ‘shares insights on how Google search works’, then advised users looking for more background and advice to the new algorithm update to refer back to an earlier tweet it had posted about this on Twitter on March 18.

That statement of five weeks ago warned some websites not following its guidelines may ‘note a drop’ but SCS Marketing & PR understands there have been no reports to date in the SEO fraternity of any sites experiencing a substantial hit or fall in rankings. Google stated there was ‘fix’ to any websites or pages that decreased in rank ‘other than to remain focused on building great content’.

Likewise, Google also stated that websites and pages that were previously being ‘under rewarded’ may experience a ‘gain’ in its positions but there have been no reports of sites indicating an increase in its rankings either.

Google suggested ‘over time it may be that your content 'may rise relative to other pages’ but for content marketers creating great content for their businesses or organisations, it provided no timeframe when those sites may be rewarded for it.

If you would like to find out more about SEO and how it can improve your business one of the SCS Marketing & PR team would be delighted to hear from you on 01252 621293 or email .(JavaScript must be enabled to view this email address)

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