SCS Marketing & PR has been appointed by independent fine oil and vinegar specialist Drury & Alldis to manage its social media activity as the family-run business looks to strengthen its online presence and engage with new audiences.
Based in Beenham, Berkshire, Drury & Alldis specialises in high-quality oils and vinegars sourced from England and further afield, offering a wide range of products for home cooks as well as gift ideas. The business has built a reputation for its distinctive range, which includes infused oils, balsamic vinegars and refill options designed to reduce glass consumption.
SCS Marketing & PR will develop and manage a social media strategy designed to increase brand awareness, showcase the breadth of the Drury & Alldis range and create engaging content around food, cooking and the enjoyment of quality oils and vinegars.
The campaign will combine strategic content planning with day-to-day social media management, with SCS creating content designed to bring the products to life while encouraging greater interaction and engagement with the brand’s audience.
The appointment adds Drury & Alldis to SCS Marketing & PR’s growing portfolio of social media clients. The agency delivers end-to-end social media services, covering strategy, content creation, community management and reporting, with campaigns tailored around individual businesses and their audiences.
Alison Freeman, PR Manager at SCS Marketing & PR, said: “We’re delighted to be working with Drury & Alldis. It’s a fantastic independent business with a genuinely interesting product range and plenty of stories to tell. Social media is at its best when it gives people a reason to stop scrolling, engage with a brand and ultimately become a customer. Drury & Alldis has all the ingredients for great content, from the products themselves to recipes, serving suggestions, food inspiration and the story behind the business. Our job is to bring all of that to life across social media in a way that feels authentic to the brand while increasing its visibility and reach.”
Jonathan Drury of Drury & Alldis said: “We’re looking forward to working with SCS Marketing & PR and developing our social media presence. We have a great range of products and are excited to see how the SCS team can help us reach more people and showcase what we do.”
The appointment follows SCS Marketing & PR’s work with businesses across consumer, food, retail and specialist sectors. The agency was founded in 2011 and combines PR, social media, SEO and digital marketing expertise, with a team that includes former national newspaper journalists and specialist social media and digital practitioners.
ABOUT US
If your business would like to find out more about our PR services, please contact the SCS team on 01252 621293, via info@scsmarketingandpr.co.uk or complete our contact us form here.
