Gifted Influencer Campaign Vs Paid Influencer Campaign
A gifted campaign is a relationship game, a paid campaign is a numbers campaign.
Your Brand Story for Influencer Marketing Outreach
With our background in PR, we also help brands understand that a strong story inspires influencers more. Influencers want to align themselves with you aesthetically or ethically – and time relevant or seasonal campaigns are very effective because this enhances an influencer’s grid or stories which in turn benefits an influencer in terms of attracting followers.
When we reach out to a targeted audience for a brand campaign, we reach out manually to our trusted influencers to ensure they are active, suitable, relevant – and most importantly, interested!
Macro and Micro Influencers
We work with the biggest TV personalities which the largest broad followings, to very niche micro influencers on Instagram who have ‘super fan’ communities and are exceptionally loyal.
We track all actions including: Has an influencer received a product? Has an influencer posted? Has an influencer tagged a brand? Discount code use is managed by our brands, but we keep a dialogue open so we can manage success.
If you are an influencer and would like to discuss our latest campaigns – please email cheryl(at)scsmarketingandpr.co.uk
If you are a brand, please email caroline(at)scsmarketingandpr.co.uk