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Clubhouse, a new app which launched in July 2020, lead the way with its new type of social network based on voice and is now being rapidly re-imagined by Facebook and Twitter.
Influencer Marketing is set to grow to be worth approximately $13.8 Billion globally in 2021 according to the latest report from Influencer Marketing Hub.
The Google Page Experience Update is a new ranking algorithm designed to assess how users interact with web pages is being rolled out in May.
Social proof is a psychological and social phenomenon where people ‘copy the actions of others in an attempt to undertake behaviour in a given situation’.
Google is rolling out passage-based ranking enabling it to identify passages on a webpage and return them as being the most relevant in the results.