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The Daily Mail – one of the largest newspaper sites in the world – lost half of its organic traffic following the latest Google algorithm update, but why?
A new report says that just four per cent of businesses are Voice Search Ready in one of the largest voice search studies ever conducted in the USA and indicated that poor Local SEO was largely responsible for these results.
PR is not a new channel, it has been appreciated and used by entrepreneurs for many, many years. We love what we do in PR and we are not alone. Here are some of our most favourite PR quotes, highlighting its critical role in some of the most successful businesses of all time.
Google revealed last week that it has released another ‘broad core search ranking algorithm update’ which the search engine has named ‘March 2019 Core Update’ and thought to have been aimed at health and medical websites. The update was confirmed on March 13 on Twitter by Google’s Liaison of Search, Danny Sullivan, who stated that ‘broad core search algorithm updates’ are slightly different to algorithm updates, which happen at least once a day and go unannounced.
SCS Marketing & PR are delighted to be attending Marketing Week Live 2019 for the second year running at London’s Olympia next week.
The show is running between March 6 and 7 and has been attracting marketing professionals for the last decade. It is attended by more than 4,000 visitors every year across all sectors of industry including FMCG, Finance, Manufacturing & Construction, Telecoms and Retail.
PR is constantly evolving, which can add pressure to you and your business to successfully increase its exposure and build its reputation. If you run a successful company and are proud of your products and the services that you provide, then naturally you will want people to know about it.
PR can assist with this by increasing the marketability of your product. Building a successful PR campaign is vital in the promotion of your products and brand to help them stand out from the competition, which can be acheived in several ways.
Google Analytics has introduced a feature called Google Signals to enhance cross-device remarketing and reporting. By taking advantage of this new advertising feature, this new Google product allows users to better understand their customers across each device.
Existing Google Analytics advertising features will be upgraded as soon as the user activates Google Signals which will include data from Google users who have their Ads Personalisation turned on.
Google’s most recent algorithm update was rolled out almost a month ago and four weeks later, sites which were impacted are still showing signs of being affected.
The search engine giant released what the SEO industry is calling the Google Medic Update on August 1 and Google confirmed on the same day on Twitter that it was a ‘broad core algorithm update’.