By Cat Brant
SCS Marketing & PR has been appointed to manage all B2C and B2B consumer communications for Precision Health Gyms and help establish the brand across the UK.
The Hampshire agency will focus on promoting the first physiology and fitness gym in the country with a strategic PR launch campaign which is designed to raise the profile of the gym in London and the surrounding areas.
Precision Health Gyms is the first to use high-tech full body laboratory-grade testing – including biomechanics, physiological, metabolic and biochemical scanning – which aims to help build a precise physiological picture of the individual.
The specialist team, who have opened their first studio in Whitechapel, will use these cutting-edge methods to formulate a highly personalised plan that delivers a detailed roadmap for nutrition, exercise, lifestyle and supplementation.
These advanced technologies used to access a person’s unique physicality and health metrics are usually reserved for elite athletes but the aim of founders Christian Thomson, the 2011 world kickboxing champion, and Virgis Silinskas is to make this ‘accessible to everyone’.
SCS Marketing & PR was founded in 2011 and has an impressive track record of helping start-ups and SMEs to become profit-making businesses by raising brand awareness about their product or services on a national scale.
Steve Skerry, director at SCS Marketing & PR, said: “SCS is delighted to have won the brief to work with Precision Health Gyms and we are all excited about the launch of their new physiology and fitness gym as it will be the first in the UK.
“Christian and Virgis are very entrepreneurial, extremely knowledgeable and passionate about what they do and have created a first-of-its-kind fitness facility available to the general public. We’re looking forward to spreading the word about Precision Health Gyms across London.”
Precision Health Gyms co-founder Christian Thomson said: “As of 2021, 10.3 million people held a gym membership, that is over 15% of the total UK population. This is because people really care about looking after themselves and the fitness industry continues to grow in popularity in 2022.
“Our new Precision Health Gym offers the general public something completely fresh. By using biomechanics, physiological, metabolic and biochemical scanning we build a precise physiological picture for each of our members. This level of detail helps our users create customised fitness goals based on a true picture of their physical self. It’s a chance to take your fitness to the next level.
“When opening a start up it is important to mange cash flow, and invest initial expenditures wisely, so it was very important I found a PR partner that provided us with confidence that they could deliver on what we needed but also that really understood why we were special and how to shout about it for us. SCS gave me the confidence that their agency was the right choice for us and they have not disappointed.”
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