SERVICES

Search Engine Optimisation (SEO)

SCS Marketing & PR is a specialist SEO agency with over a decade of experience in delivering campaigns to clients from a diverse range of industries. We’ve consistently been voted five stars by our clients and offer a UK SEO service and an International SEO service in all major English-speaking countries.

Get a quotation today on

01252 621293 or

info@scsmarketingandpr.co.uk

Organic Traffic is a top lead generator

No business can ignore the value of organic traffic which is why SCS tunes websites to rank them higher in the search engine results on Google. This means ensuring that your site achieves Page One of Google for keywords that are relevant to your business and which will create leads and boost sales.

What is technical SEO vs on-page SEO?

Technical SEO involves making sure that your website’s code is clean and effective, while on-page SEO has to do with the way that your website is formatted. You could say that technical SEO is focused on performance, while on-page SEO is focused on content. Both are of equal importance.

Are backlinks important?

With the advent of AI technologies, the SEO industry is experiencing a seismic shift. The proliferation of AI-content generators, such as ChatGPT, and their ease of use means that anyone can churn out content, resulting in an influx of AI-generated content cluttering up the Search Engine Results Pages (SERPs). For this reason, a healthy set of backlinks is still important in terms of Google finding you and then attributing trust, authority and credibility to you for your field of expertise, BUT, it is not the only way Google can find your website. Our SEO strategy also focuses on Technical SEO (making sure the code is in order) and Onsite SEO which is the information (or content!) you provide to your users and the quality of experience they have with it.

How long does SEO take?

Most often, SEO takes 4-6 months to start showing results. Some campaigns take longer or shorter depending on their niche, competition, website history, and other factors. Once we get you there, it is our job to keep you there!

How much does SEO cost?

When measuring the value of SEO, always look at your ROI, versus your spend. Whilst PPC delivers a high volume of top quality leads, SEO is nearly always more profitable because you are not bidding against competition (which drives up costs) you are paying for your SEO agency to use their expertise and experience to align your website with everything the search engine demands, in order to deem it to be the most trustworthy, credible and authoritative option.

What’s Included

We have a strategic approach to SEO and begin every new SEO campaign by carrying out a two-phase SEO Website Review and Technical Audit. This involves looking at your ‘onsite SEO’, competitor and market research, analysing metadata, optimising content, checking HTML code and ensuring that the website is in great shape. Following this we launch a regular monthly campaign which boosts and/or maintains your stronghold on page one for your chosen keyterms, monitors existing and emerging competition and moves with the algorithm to ensure your website is providing a top quality experience for your target markets.

Monthly SEO Package includes:

  • SEO Strategy
  • Keyword Research
  • Technical SEO Optimisation
  • On Page SEO Optimisation
  • Google My Business Optimisation
  • Competitor Analysis & recommendations
  • Algorithm updates
  • Link Profiling
  • Link Earning Strategy
  • Conversion Tracking
  • One ‘evergreen’ blog post
  • User Experience Analysis
  • Bespoke Monthly Report
  • Monthly Catch-Up Call
  • On-Demand Account Director
  • Support with SEO content for Board/Stakeholder Presentations

Get a quotation today on

01252 621293 or

info@scsmarketingandpr.co.uk

Featured Clients

BAE SYSTEMS
LAMDA

The History of SEO

Search Engine Optimisation (SEO) is not just a modern-day phenomenon, it is a concept deeply rooted in the evolution of the internet and search engines themselves. From its humble beginnings in the early days of the World Wide Web, to its current status as a central component of digital marketing strategies, the history of SEO is a fascinating journey marked by innovation, adaptation, and constant evolution.

The Dawn of SEO

In the early 1990s, as the internet began to take shape, search engines emerged as the primary means for users to navigate the vast expanse of online information. However, these early search engines relied on simplistic algorithms that were easily manipulated. Webmasters quickly realised the potential to improve their website’s visibility by optimising various elements such as meta tags, keyword density, and link structures. This era marked the birth of SEO, albeit in its most primitive form.

The Era of Keywords and Content Optimisation

Throughout the early 2000s, SEO practitioners focused heavily on keyword optimisation, stuffing web pages with targeted keywords to improve their rankings. This approach led to a proliferation of low-quality content and spammy tactics, prompting search engines to refine their algorithms further. Google, in particular, introduced updates like Florida (2003) and Panda (2011), which penalised websites engaged in keyword stuffing and other black hat SEO techniques.

The Shift Towards User Experience and Quality Content

As search engines became more sophisticated, they began prioritising user experience and high-quality content. Google’s Hummingbird update in 2013 marked a significant turning point, placing greater emphasis on semantic search and understanding user intent. SEO practitioners were now required to focus on creating valuable, relevant content that addressed users’ queries effectively.

The Mobile Revolution and Local SEO

The widespread adoption of smartphones and mobile devices in the late 2000s and early 2010s prompted a shift towards mobile-first indexing. Search engines started prioritising

mobile-friendly websites, and local SEO became increasingly important as users relied on their mobile devices to find nearby businesses and services. This trend gave rise to tactics such as optimising for Google My Business listings and local citations.

The Rise of Voice Search and Featured Snippets

The advent of voice-activated virtual assistants like Siri, Alexa, and Google Assistant ushered in a new era of search behavior. Voice search queries tend to be more conversational and long-tail, requiring SEO professionals to adapt their strategies accordingly. Additionally, featured snippets became highly coveted real estate in search engine results pages (SERPs), presenting opportunities for websites to gain visibility by providing concise, informative answers to commonly asked questions.

The Importance of Technical SEO and Site Performance

In recent years, technical SEO has become increasingly critical as search engines prioritise factors such as website speed, mobile responsiveness, and secure browsing (HTTPS). Core Web Vitals, a set of user-centric metrics introduced by Google, underscored the importance of delivering a fast, seamless browsing experience. Furthermore, the rise of artificial intelligence and machine learning algorithms in search engine algorithms signaled a shift towards more personalised and context-aware search results.

The Future of SEO

As we look ahead, the future of SEO promises to be dynamic and ever-evolving. Emerging technologies such as artificial intelligence, voice search, and augmented reality will continue to shape the way people discover and interact with online content. SEO professionals will need to stay abreast of these developments and adapt their strategies accordingly, focusing on delivering exceptional user experiences, creating high-quality content, and leveraging data-driven insights to drive organic traffic and engagement.

Contact Us

If you would like to reach out to one of the team for more information, we would love to hear from you. Our opening hours are Monday to Friday 9am to 5:30pm and you can call us on 01252 621293, or email us at info@scsmarketingandpr.co.uk

Intec House,
St Nicholas Close,
Fleet, Hampshire,
GU51 4JA
Reg No: 07569650
VAT No: 109975478

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+44 (0) 1252 621293

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