SEO in 2025 is expected to be influenced by several technological advancements, shifts in user behaviour, and the evolving nature of search engine algorithms.

PR during the Christmas period is critically important for businesses aiming to drive engagement in a highly competitive environment.

SCS Marketing & PR looks at the key trends which are shaping how companies need to communicate with their audiences and manage their reputations.

SCS Marketing & PR has added Generative Engine Optimisation (GEO) as part of its Search Engine Optimisation (SEO) services.

THE BBC was the fastest-growing news website in the world in May according to the latest rankings released by British trade magazine Press Gazette.

Here are the main takeaways from the Google Search leak which revealed the inner workings of Google’s ranking algorithm and has been fascinating SEOs.

Boutique marketing and PR agencies can be invaluable partners in supporting senior marketers by offering them tailored solutions with a ‘personalised’ service.

Tik Tok is the fastest growing social media platform worldwide with over a billion users globally. 

In the tapestry of public relations, the thread of school PR weaves a narrative unique to educational institutions.

In the ever-evolving digital landscape, privacy and security have become paramount, here are the main differences between VPNs and Google Incognito from an SEO perspective.