What is Google Search Generative Experience? Official Roll-Out of New AI-Powered Tool Begins

By September 6, 2023 No Comments
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Google is now releasing links to website pages in the USA within the Google Search Generative Experience panel with AI-powered answers.

The new interface is displayed above the SERPs (Search Engine Results Pages) with the answer boxed in a light green panel. Google clearly cites the website it has used and the answer the search engine returns is labelled as ‘Generative AI is experimental’.

Users can click on the result and website to investigate their query further or can follow up with another question or even click the toggle button at the top right right to delve even deeper with additional responses given by Generative AI.

Google then provides users with more websites in ‘clickable boxes’ with images – much like a normal Google search result – to click on, while the answer box will change to ‘reflect specific journey types and the query intent itself’.

Users can follow up with a query further by adding more details or prompts to the ‘ask a follow up’ box whereby Google will generate a follow-up answer. This ‘conservational mode’ is useful for follow-up questions and for ‘more complex or evolving information journeys’ according to the search engine giant.

Google revealed back in May that it is using a ‘variety of LLMs’ (Large Language Model Definition) – a deep learning algorithm which can perform a variety of Natural Language Processing (NLP) tasks – technologies including MUM (Multitask Unified Model) and PaLM2 – the search engine’s next generation LLM to power the next search experience.

Google confirmed the new tool would not give an answer for every query, especially medical questions and insists it is taking a ‘responsible and deliberate approach to bringing new generative AI capabilities to Search’.

Google Search Generative Experience is being rolled out in the USA first now before being launched to Japan and then India over the coming weeks. The search engine said users would be able to listen to the results as well, so users can simply speak their query instead of typing it which are said to be popular in Japan and India. Google Ads will remain in their dedicated spots.

Google added it will continue ‘prioritising approaches that continue to drive traffic to relevant websites.’

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