Client: Terra Motion
Service: Public Relations (PR)
The Background: Terra Motion is a satellite ground monitoring and surveillance company based in the United Kingdom. Its ‘groundbreaking’ technology provides unique land motion surveys – using big data analysis for environmental safety and security – to governments, NGOs, corporate companies and carbon offsetting organisations.
Despite its contributions to sustainability through its revolutionary technology which measures ground surface movements using satellite radar data from space with millimetre-level accuracy over all terrain types, Terra Motion faced a challenge common to many innovative climate tech start-ups: a lack of widespread awareness and recognition in the market. While their technology was highly regarded by experts in the field, the company needed to extend their reach to a broader audience.
The Challenge: Terra Motion presented SCS Marketing & PR with several key challenges including low brand visibility as the company’s innovative products were relatively unknown outside of niche environmental circles. The business needed to increase awareness about its technology among a broader audience, including potential clients, investors, and industry influencers.
As a relatively new player in this space, the company needed to establish credibility and authority in the eyes of potential partners. The environmental technology sector is highly competitive, with established companies and start-ups vying for market attention.
The Solution: SCS’s approach to addressing Terra Motion’s challenges involved a comprehensive PR and communications strategy which conducting a thorough analysis of Terra Motion’s stakeholders, identifying key target audiences, including potential clients, investors, industry experts, and media. SCS also crafted compelling and consistent messaging that highlighted the company’s innovative solutions and commitment to sustainability.
The SCS PR team developed a targeted media outreach plan to establish relationships with relevant journalists and industry influencers. This involved pitching informative press releases, case studies and stories to media outlets, emphasising Terra Motion’s contributions to environmental technology and sustainability. SCS identified key industry events and conferences where the company could showcase their expertise as thought leaders through major speaking engagements and panel discussions.
The Results: The strategic PR campaign for Terra Motion yielded impressive results, transforming the company’s reputation in the environmental technology sector with increased brand visibility. Its media presence grew significantly, with published articles, whitepapers, leadership PR, case studies and mentions in top-tier industry publications and mainstream media outlets in the national press, including the Daily Telegraph, The Times, The Scotsman and The iPaper, and other respected industry publications such as New Scientist and the BBC.
Terra Motion’s experts were invited to speak at prominent industry conferences and events, solidifying their position as thought leaders in the sector, which included its representatives gaining the opportunity to speak at the 26th UN Climate Change Conference of the Parties (COP26) in Glasgow.
The PR campaign enhanced Terra Motion’s credibility and authority in the market giving them a competitive edge in the environmental technology sector as an innovative and influential player. As a result, the business expanded its client base, securing new contracts and partnerships. The programme contributed to revenue growth and business success with print and online PR coverage reaching an audience of 48,899,380 with earned media coverage of £67,399 in Q1 alone.
Contact Us – If you would like to find out more about how SCS Marketing & PR can enhance your Public Relations efforts, we would love to speak with you on 01252 621293.
