PR is constantly evolving, which can add pressure to you and your business to successfully increase its exposure and build its reputation. If you run a successful company and are proud of your products and the services that you provide, then naturally you will want people to know about it.

PR can assist with this by increasing the marketability of your product. Building a successful PR campaign is vital in the promotion of your products and brand to help them stand out from the competition, which can be acheived in several ways.

Google Analytics has introduced a feature called Google Signals to enhance cross-device remarketing and reporting. By taking advantage of this new advertising feature, this new Google product allows users to better understand their customers across each device.

Existing Google Analytics advertising features will be upgraded as soon as the user activates Google Signals which will include data from Google users who have their Ads Personalisation turned on.

Google’s most recent algorithm update was rolled out almost a month ago and four weeks later, sites which were impacted are still showing signs of being affected.

The search engine giant released what the SEO industry is calling the Google Medic Update on August 1 and Google confirmed on the same day on Twitter that it was a ‘broad core algorithm update’.