Client: Heat Pump Mover
Service: Social Media Marketing
Background: Heat Pump Mover, part of Lite Work Designs, manufactures innovative equipment designed to make the transportation and installation of heat pumps safer, quicker and more efficient for installers. As the renewable energy sector continues to grow, the business wanted to increase awareness of its product range, strengthen its presence within the industry and build meaningful connections with installers, manufacturers and industry partners.
Objectives: Heat Pump Mover had a strong, specialist product offering but needed a consistent social media strategy to showcase its expertise, demonstrate its products in action and engage with a highly targeted audience across LinkedIn and Instagram. The objective was not simply to increase followers, but to establish an active community around the brand, support conversations within the industry and maximise visibility amongst potential customers and partners.
The Solution: SCS developed and delivered a strategic social media campaign centred around the company’s product portfolio, industry expertise and attendance at key trade events. As part of this, we created two distinct social media campaigns tailored to different audiences: a B2B LinkedIn campaign designed to increase brand awareness and generate enquiries from manufacturers of heat pump products, and a B2C Instagram campaign aimed at raising visibility among heat pump installers and driving sales of individual products through the company’s online store. The campaign included developing clearly defined content pillars aligned with the brand and customer interests, creating monthly content calendars to maintain a consistent and varied posting schedule, and designing branded graphics, product imagery and informative infographics.
We also produced engaging video content, including editing and audio enhancement where appropriate, scheduled and published content across LinkedIn and Instagram, and monitored platform trends to adapt content in line with changing algorithms and audience behaviour. Throughout the campaign, we remained responsive to client priorities while balancing platform best practice to maximise organic reach, managed community engagement by responding to comments and encouraging conversations, and built relationships with complementary businesses, manufacturers, installers and industry organisations to foster a genuine online community around the brand.
Results: Our strategic social media campaign delivered exceptional organic visibility and significantly increased brand awareness across both LinkedIn and Instagram. On LinkedIn, the campaign focused on building credibility, strengthening industry relationships and generating awareness among heat pump manufacturers. Within the first month of activity, impressions increased by 2,978.1% month-on-month, highlighting the rapid growth in content visibility following the launch of the campaign. The page reached 3,253 unique LinkedIn members, representing a 610.26% month-on-month increase** and demonstrating substantial audience growth. Through product showcases, event coverage, industry insights and targeted networking, Heat Pump Mover established a stronger presence within the renewable energy and HVAC sectors while building valuable relationships with manufacturers and industry professionals.
On Instagram, the campaign was designed to increase visibility among heat pump installers and promote individual products available through the company’s online store. During the first month, content generated 22,234 views, representing a 1,888.72% month-on-month increase, while more than 15,000 accounts were reached, an impressive 4,535.8% month-on-month increase following the introduction of consistent, strategically planned content. One of the campaign’s standout achievements was securing regular placement on Instagram’s Explore page, dramatically increasing opportunities for new audiences to discover the brand organically. A product-focused post achieved more than 47,200 views**, with 98% of viewers coming from non-followers, demonstrating exceptional reach beyond the existing audience. Collectively, the B2B LinkedIn and B2C Instagram campaigns significantly raised brand awareness, increased visibility among both manufacturers and installers, and generated new enquiries from these key target audiences, demonstrating the value of a tailored, audience-focused social media strategy.
Contact Us – If you would like to find out more about how SCS Marketing & PR can enhance your Social Media efforts, we would love to speak with you on 01252 621293.
