Client: Compact Home Lifts Australia
Type: International SEO
The Background: Compact Home Lifts is a specialist in the supply and installation of a range of unique domestic lifts throughout Australia. With people living longer, the Compact Home Lift allows people to stay in their homes and is an elegant and sophisticated alternative to an old-fashioned stairlift. These capsule-shaped lifts also offer younger homeowners a way of ‘future proofing’ their properties and providing a simple and easy way of moving between floors.
The Challenge: As part of an overall integrated marketing plan, spearheaded by a robust SEO Programme managed by SCS Marketing & PR, the challenge was to grow the Compact Home Lifts business and propel the website to Page One of Google for keyword phrases that would drive a large volume of traffic. The overall aim was to increase Organic Traffic to the site and drive qualified leads through to the company’s sales teams.
The Solution: SCS Marketing & PR started by carrying out an on-site analysis of the current site. This included populating the site with meaningful and relevant keywords and re-writing and optimising all of the site’s metadata. SCS placed focus on Google’s Best Practice SEO Guidelines which allow the search engine to most efficiently find, index, and rank a website. The SCS team worked alongside the incumbent website design team to create pages that would be useful to the user and create a fluid and helpful customer journey through the website.
SCS produced regular blog content as a means of providing a fuller response to frequently asked questions alongside a comprehensive link building programme working alongside relevant third-party publishers for high-authority links. The SCS team also looked at content which offered consumers insightful information about Compact Home Lifts, its products and key issues such as different Government funding options available, as well as a range of lifestyle editorial-based around how a home lift create personal freedom and independence.
The Results: In spite of many hundreds of algorithm updates across the months and years, the credibility and popularity of the Compact Home Lifts website has meant it has sustained a solid position in the search engine rankings pages, driving website traffic and sales. Compact Lifts now ranks #1 on Page One of Google for all of its primary keywords. SCS started working with Compact Home Lifts in February 2016 and has increased Organic Traffic by 6,400% (based on February 2019 latest figures), resulting in thousands more visitors viewing the site every month.