There has been much talk about the ‘cookie-less future’ but what exactly does this mean and what lies in store for marketers?

Google has confirmed it is switching from Universal Analytics to Google Analytics 4 from July, 2023.

Neuromarketing is a ‘buzzword’ we can expect to hear of more in 2022 but what exactly does it mean and how can brands use it?

Instagram has this week launched a live test of 60-second video Stories as part of its ongoing strategy to maximise user engagement.

Facebook remains the most popular social media platform in the United Kingdom with over 50 million users.

If you truly want your messaging to resonate with your audience, now is the time to switch to an empathetic mindset.

The SCS social media team have put together a guide that brands can test to try and improve its organic search reach on Instagram.

SCS Marketing & PR is delighted to be taking part in the B2B Marketing & Sales Innovation Virtual Show 2021 on June 16-17.

Clubhouse, a new app which launched in July 2020, lead the way with its new type of social network based on voice and is now being rapidly re-imagined by Facebook and Twitter.

SCS Marketing & PR is proud to announce it is celebrating its 10-year anniversary as a public relations and digital marketing agency.