If you truly want your messaging to resonate with your audience, now is the time to switch to an empathetic mindset.

The SCS social media team have put together a guide that brands can test to try and improve its organic search reach on Instagram.

SCS Marketing & PR is delighted to be taking part in the B2B Marketing & Sales Innovation Virtual Show 2021 on June 16-17.

Clubhouse, a new app which launched in July 2020, lead the way with its new type of social network based on voice and is now being rapidly re-imagined by Facebook and Twitter.

SCS Marketing & PR is proud to announce it is celebrating its 10-year anniversary as a public relations and digital marketing agency.

Influencer Marketing is set to grow to be worth approximately $13.8 Billion globally in 2021 according to the latest report from Influencer Marketing Hub.

The Google Page Experience Update is a new ranking algorithm designed to assess how users interact with web pages is being rolled out in May.

Social proof is a psychological and social phenomenon where people ‘copy the actions of others in an attempt to undertake behaviour in a given situation’.

Google is rolling out passage-based ranking enabling it to identify passages on a webpage and return them as being the most relevant in the results.

Dark Social refers to web traffic generated by links which are shared and clicked on via non-public channels such as chat services, emails and texts.